Luke Bryan is everywhere. On the radio and on the road promoting his Dirt Road Diaries Tour, not to mention gearing up as host of the ACM Awards, Bryan can now be found on TV commercials.

It’s no secret Bryan is a big hunter. In fact, he’s been known to sport his camouflage all over town and even on stage. He recently signed up for a multi-year contract with Cabela’s to be a brand representative. In the commercial he shows how his hunting preparation is akin to gearing up for a big show.

“It’s in my rehearsals. It’s in my dressing room. It’s in my favorite stage. It’s in my nature,” he says as he gets ready for a day of hunting.

And just in case you’ve been wondering just how he gets ready for a show, Luke Bryan shows everyone in his latest episode of LBTV.

Commercials and hosting awards shows aren’t enough for Luke Bryan, as he just announced he’ll be headlining the Faster Horses Festival.

-Rob Stone, 99.5 WYCD/Detroit